Will donating to charity ever be as popular as shopping during the holiday season?
A partnership of nonprofits hopes so.
For many people, the holiday shopping marathon began on Thanksgiving day, with some national chains opening their doors just hours after the traditional turkey dinner. Then comes Black Friday, Small Business Saturday, and Cyber Monday, which has morphed into Cyber Week.
Now, there's a new campaign asking you to open your wallet _ Giving Tuesday.
The Giving Tuesday website says the effort, coming on the heels of days devoted to consumerism, is designed "to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support nonprofit organizations."
Several local nonprofits are taking part, including
- The Parkinson Council in Bala Cynwyd
- BreastCancer.org in Ardmore
- Sandy Rollman Ovarian Cancer Foundation in Havertown
- The YMCA of the Brandywine Valley in West Chester
- JDRF Eastern Pennsylvania | Delaware in Bala Cynwyd
- People's Light and Theatre Company in Malvern
- Jewish Relief Agency in Bala Cynwyd
And many local chapters of national organization, such as
- The ALS Association Greater Philadelphia Chapter
- The Leukemia & Lymphoma Society of Eastern PA
- National Multiple Sclerosis Society Greater Delaware Valley Chapter
- Pennsylvania SPCA
There are also a number of Philadelphia-based charities tkaing part. Click here for the complete list of Pennsylvania partners.
The effort includes the Twitter hashtag #GivingTuesday, designed to help spread the word.
What do you think? Can a social media push get people giving more of their money and time to charities during the holiday season?